The crowd in the cloud

The world is definitely shrinking.

We decided in the last day or so that we ought to invest in a new logo.  Our initial attempt was to be honest a bit of unadulterated clip art, but it served its purpose.  What got us thinking was a post at Magnetic Look that suggested the use of crowd source design websites as a means of producing a lot of choice for logos, stationery and website templates.   Of the site options we picked logomyway which had some very impressive work on it.  The set up was easy and within an hour we had a brief on the site, paid for the prize fund, kicked off the contest and had our first entries.  The work is great and there are plenty of great designers on board already.  It will be fun, if a little difficult when it comes to choosing a winner.  If you want to VOTE HERE and help us decide, please do!  Thanks to logomyway and the designers taking part – we are very impressed.

So why is the world getting smaller?  Well, our little contest has attracted designers from the USA, Canada, Indonesia, The Philippines, Pakistan, Panama, India and Portugal.  all in just over a day.  The power of the crowd in the cloud.  But this is only the beginning of what might be delivered in this way and the world had better be ready.  If your job can be done somewhere else then don’t worry that it might happen, expect it, deal with it.  If it means you need to increase your skills to protect your employment START NOW!  The design world is never going back, much like the music world has changed – many other industries are now looking over their shoulders wondering…”are we next?”

The simple answer is YES.